About PureGrove

PureGrove started the way a lot of good companies do: with a real problem we lived ourselves.

We hired someone to clean the turf at home. He was great, start to finish, and the experience got us genuinely interested in the business. The more we learned, the more we noticed something. Pricing was hard to come by. Responses were slow. Booking felt like a process the customer had to manage, not the company. The category hadn't kept up with the people it was serving.

So we built PureGrove around what was missing: instant satellite-measured pricing, documented results on every visit, and a process that works whether you have a backyard pet area or 6,000 square feet of commercial turf. Today we service residential yards, dog facilities, luxury properties, schools, and commercial campuses across the Las Vegas valley, with service expanding into Arizona. The scope changes. The quality doesn't.

Ethan and Alex Luloff lead PureGrove. Ethan's background spans technology sales and growth leadership. Alex brings operational and project management expertise. Aren Khanjian runs every job in Las Vegas with the same attention to detail whether it's a 300 square foot pet area or a 6,500 square foot school campus.